OK. Thank you, JimDenny. I hope that is it. Those are Stuart's ads. If you look at all of the ones except the used 3100, you'll see that most of them look like that, and that "proboply" is in most of them. He and I had much different styles and tastes in ads. My position was always that people spending a lot of money buying a classy motorhome wanted tasteful, classy ads. His position was that the louder, brighter, flashier the ad, the better response it got. I have to say that he was right. Much to my consternation, the more spinning aliens and flashing arrows there were, the more e-mails and phone calls and clicks an ad rendered. Since it defied everything I knew about marketing, I conceded that Stuart knew his market better than I did, and I gave him a custom inventory lister that allowed him to present the inventory exactly how he wanted to do it. We received more than one e-mail about "proboply" over the years, but he never changed it. I don't know if the e-mails eventually turned into sales, or what.
In any case, Earl's tastes are much more mellow. I hope it is met with as much success as the "Crazy Eddy's Tent Sale" ads were.
I'm cautiously optimistic, but also a little nervous.
I wonder if I can do a sitewide find and replace for that...
edited to change wording that made it sound like I "allowed" Stuart to do what he wanted, when what I really mean was I physically gave him (built him) a custom inventory lister to allow him to do what was working for him.
